Direction
“Stopping advertising to save money is like stopping the clock to save time.”
Henry Ford
video direction
Twenty years ago, the profession of videomaker didn't exist. If you needed a video, either you had it done by professionals, or you didn't do it at all. That was my school, straddling the line between tradition and the new digital technologies that were gradually asserting themselves, and that continue to evolve...
Each video involves pre-production, shooting, and post-production. Occasionally, I may delegate the organizational aspect to a production company, allowing me to focus on creativity and artistic direction, to the benefit of the project and the client.
Advertising is the soul of Market
To convey a message in a few seconds, you need a great idea first, capable of sticking in the viewer's mind and persuading them, without ever lying.
I believe that a commercial should almost always, not necessarily make people burst into laughter, but at least bring a smile. Because positive emotions are the foundation of every advertisement
The music you listen to with your eyes
The music video, commonly known as a 'videoclip,' is to the musician what the commercial is to the company. Shooting a commercial or a music video, in fact, isn't all that different. The dynamics are the same. Creativity might differ, of course, but creativity always changes.
I grew up in the music industry and have directed over fifty music videos. So, dear musicians, step forward: let's bring your songs to life.
Contact me
If you need to create videos for your business, whatever it may be, give me a call or send me a message. A little chat costs you nothing. Videos are your most effective business cards, showcasing you to an ever-expanding audience.
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